30
Years of
experience

Over 30 years positioning ourselves in the market as leaders in garden, forestry, and agricultural tools and machinery.

What we offer to the market:

∙Excellence in Product Quality: Ensuring high standards of quality in distributed products and brands.

∙Continuous Innovation: Staying at the forefront of industry innovation. Introducing new features, technologies, or designs that differentiate us from the competition.

∙Localized Marketing: Customizing marketing strategies to suit the specific needs and preferences of the local market.

Today, we have accumulated a deep understanding of the sector, providing us with a solid grasp of market needs and trends, as well as an established network of industry contacts. We also include skills in inventory management, negotiating with suppliers and customers, developing specific marketing and sales strategies for the represented products and brands, as well as the ability to identify business opportunities. This experience is invaluable for establishing strong relationships with manufacturers, distributors, and retailers in the industry, as well as adapting to market changes and anticipating new business opportunities.

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600
Points in
the market

It is crucial to have efficient distribution channels to reach customers effectively. Therefore, we have more than 600 points of sale and over 10 relevant distribution channels in the Chilean market, positioning the represented brands at the top within the market.

Among them we can highlight:

∙Network of Technical Services: strong relationships with exclusive services in various states, completely dedicated to promoting and selling our products, ensuring a specialized approach and a strong local presence.

∙Direct Sales at Our Own Points of Sale: we have our own points of sale in strategic locations, providing greater control over product presentation and creating a direct connection with consumers.

∙E-commerce: Enhancing online presence through retail e-commerce platforms, marketplaces, ecommerce, and commercial houses. We have a well-structured website and a digital marketing strategy that significantly amplify reach, allowing customers to learn about brands and products.

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∙Sales to Companies and Sector Professionals: We support our distribution network with direct sales to companies and sector professionals, such as landscapers, garden maintenance companies, and farmers.

∙Monitoring Channel Performance: Our executives constantly maintain performance guidelines for distribution channels, analyzing key metrics such as sales, customer satisfaction, and geographic coverage to make continuous adjustments and improvements.

10+
Committed
collaborators

In a dynamic and challenging business environment like Chile, the presence of a strong and committed multidisciplinary team becomes the fundamental pillar upon which the foundations of success are built.

In a dynamic and challenging business environment like Chile, the presence of a strong and committed multidisciplinary team becomes the fundamental pillar upon which the foundations of success are built. Representaciones JCE, with its collective of more than 60 passionate and expert individuals, emerges as a beacon of innovation and excellence in the landscape of Chilean brands.

Each member of this team brings their own spark of creativity and knowledge, intertwining cutting-edge technology with a rich history of experience, allowing them to tackle complex problems from various perspectives and find more comprehensive and effective solutions. This fusion of talents allows not only to compete but to stand out in a saturated and demanding market.

In summary, Representaciones JCE embodies the power of teamwork and unwavering dedication to excellence. Their commitment to quality sets a high standard for the rest of the market, inspiring all those who have the privilege of collaborating with them.

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How beautiful it is to see a garden bloom where the diversity of talents intertwines to create a landscape of shared successes and achieved goals!

60+
Services with
customer care

After-sales service is essential to maintain customer satisfaction and the reputation of a company and brand in the market.

Our criteria are based on:

∙Customer Service Centers: Dedicated to handling customer inquiries, issues, and requests. Ensuring we have trained and accessible staff to provide quick and efficient assistance.

∙Clear and Transparent Warranties: Ensuring customers understand the terms and conditions of the warranty, which helps build trust in the quality of the products.

∙Detailed User Manuals: All our machines, equipment, and tools come with detailed user manuals, helping to fully understand the operation of the machinery and reducing the possibility of misuse.

∙Customer Training: With the commissioning of the equipment, we offer training sessions for customers on the proper use and maintenance of the machinery.

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∙Network of Authorized Service Centers: We have a network of authorized service centers in strategic areas. These provide repair and maintenance services with trained and certified personnel.

∙Spare Parts and Components: We maintain an adequate inventory of spare parts and components.

∙Automation and Technology: We have tracking and automation systems to efficiently manage after-sales service cases, streamlining processes and improving communication with customers.

Our Commitment

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testimonials
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We are your strategic partner for market entry, distribution, and positioning in the national market. We collaborate closely and strategically to expand your commercial presence.

Main Brands

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Since 1689, it has been innovating in forestry and gardening products, combining performance, safety, and sustainability. It excels in battery solutions and robots.

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Global brand for garden care, offering irrigation systems, cultivation tools, and more, being the preferred choice for maintaining optimal gardens.

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World-leading company in outdoor power tools, recognized for its commitment to sustainability and advanced technology.

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Specialized in agricultural accessories, Duraline stands out for durable and quality products, including brush cutters, log splitters, and sprayers.

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Recognized since 1948, Char-Broil leads in gas, charcoal, and electric grills, as well as smokers and accessories. It is the most chosen grill brand by Americans.

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Present in daily life with a variety of products from kitchen utensils to gardening tools, furniture, and more, Tramontina is synonymous with quality and versatility.

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Leading brand in the USA with 70 years of history, offering forestry and gardening tools, known for high-quality saws, trimmers, brush cutters, and lawn mowers.

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Italian company recognized for manufacturing professional machines for agriculture and gardening, noted for its commitment to innovation and continuous improvement of its products, tailored to the changing needs of customers and the highest quality and safety standards.

business solutions
SUSTAINABILITY

Big Changes,
Big Initiatives

As a company, we have projected ourselves to be part of this great project and work with and represent brands that support us. We are proud to be part of the Husqvarna Group's Sustainability initiative.

Click here to learn more about our sustainability
Commitment

Clear Sustainability Goals

Through this initiative, we have established clear sustainability goals.

Waste Management

With clear and precise goals to reduce waste generation and increase recycling and reuse of materials.

People

Inspire 5 million customers and colleagues to make sustainable choices.

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